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[[Baudrillard]]Packard's early studies classic study of the [[consumer society]] are influenced by a variety of tendencies within [[sociology]] and [[philosophy]], ranging from [[Marx]]'s [[theory]] of [[commodity fetishism]] to [[Barthes]] of ''[[Mythologies]]'' (1957) and ''The Fashion [[System]] (1967) and from [[Debord]]'s denunciations of the hidden persuaders'[[society of the spectacle]]' to [[Mcluhan]]'s celebrated proclamation that '[[the medium advertizing industry is the message]]'also an important point of reference.
Packard's classic study of the 'hidden persuaders' of the advertizing industyr is also an important poitn of reference. According to [[Baudrillard]], the [[consumer society]] is dominated by a system of [[object]]-[[signs]] (consumer goods and gadgets) which circulate endlessly and cosntitute an [[order]] of [[signification]] which can be compared to the [[sign]]s of [[Saussure]]'s [[linguistic]] system.
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[[Baudrillard]]'s early studies of the [[consumer society]] are influenced by a variety of tendencies within [[sociology]] and [[philosophy]], ranging from [[Marx]]'s [[theory]] of [[commodity fetishism]] to [[Barthes]] of ''[[Mythologies]]'' (1957) and ''The Fashion [[System]] (1967) and from [[Debord]]'s denunciations of the '[[society of the spectacle]]' to [[Mcluhan]]'s celebrated proclamation that '[[the medium is the message]]'.''
Their [[use-value]] is less important than their ability to [[signify]] the status of their consumer; the posession of a washing amchine allows one to wash clothes, but it also signifies membership of a [[social]] group.
==References==
<references/>
[[Category:Marxist theory]]
