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tech typo
Packard's classic study of the 'hidden persuaders' of the advertizing industry is also an important point of reference.
According to [[Baudrillard]], the [[consumer society]] is dominated by a system of [[object]]-[[signs]] (consumer goods and gadgets) which circulate endlessly and cosntitute an [[order]] of [[signification]] which can be compared to the [[sign]]s of [[Saussure]]'s [[linguistic]] system.
Their [[use-value]] is less important than their ability to [[signify]] the status of their consumer; the posession of a washing amchine allows one to wash clothes, but it also signifies membership of a [[social]] group.
