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→Discourse of the Capitalist
The fact that this [[discourse]] is the inverse of the [[discourse]] of the [[master]] emphasises that, for [[Lacan]], [[psychoanalysis]] is an essentially subversive practice which undermines all attempts at domination and [[master]]y.
=====Discourse of the Capitalist=====
In a few parts of his teaching (notably in his discourse in Milano), Lacan talked about a new kind of discourse which caracterizes our post-modern society: the discourse of the capitalist. The position of the agent, is occupied by the [[subject]] ('''S'''), who does not address the other, but the truth (this position is now occupied by the [[master signifier]] ([[Image:SS1.gif]]), the Market). Through the Market, the [[subject]] ('''S''') can ask the [[knowledge]] (''[[savoir]]''), ([[Image:SS2.gif]]), Science and Technology to produce objects to be consumed (''[[objet petit a]]''). This objects are made to never feed completely the subject's desire.
This discourse is not part of the social bond theory. We notice that, in this discourse (contrary to the four discourses), an arrow hits the position of the truth. With the Discourse of the Capitalist, Lacan tried to account for a new kind of social bonds in which the subject become more and more individualistic, egoistic. The Market is here the new Truth which cannot be contradicted.
==See Also==
