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==Sigmund Freud==
According to [[Freud]], the [[pleasure principle]] is one of the "two principles of mental functioning" -- that is, one of the two principles that givern mental or psychical activity -- the other being in addition to the [[reality principle]].
The [[pleasure principle]] directs all mental or psychical activity towards the avoidance of [[pleasure|unpleasure]]
All mental or psychical activity is directed -- by the [[pleasure principle]] -- towards obtaining pleasure and avoiding unpleasure.
All mental or psychical activity is directed towards obtaining pleasure and avoiding unpleasure.