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==Sigmund Freud==
According to [[Freud]], the [[pleasure principle]] is one of the "two principles of mental functioning" -- the other being the [[reality principle]].
The [[pleasure principle]] directs all mental or psychical activity towards obtaining [[pleasure]] and avoiding [[pleasure|unpleasure]].
All mental or psychical activity is directed -- by the [[pleasure principle]] -- towards obtaining [[pleasure]] and avoiding [[pleasure|unpleasure]].
The [[pleasure principle]] aims exclusively at obtaining (seek, achieve) pleasure and avoiding unpleasure(or pain).
Freud’s theory regarding the id’s desire to maximize pleasure and minimize pain in order to achieve immediate gratification.
is the tendency or drive to achieve pleasure and avoid pain as the chief motivating force in behavior in psychoanalysis
[[Freud]] suggests that there is something "beyond the pleasure principle" -- namely the [[death drive]]s -- which attempt to reduce psychic tension to zero, and thus to return living beings to an inorganic state.
==Jacques Lacan==
For [[Lacan]]
The [[pleasure principle]]
is an obstacle to ''[[jouissance]]''
that takes the [[subject]] to that extreme point
where the erotic borders upon [[death]] and
where [[subjectivity]] risks extinction.
