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=====Discourse of the Capitalist=====
In a few parts of his teaching (notably in his discourse in Milano), Lacan talked [[about]] a new kind of discourse which caracterizes our post-modern [[society]]: the discourse of the [[capitalist]]. The position of the [[agent]], is occupied by the [[subject]] ('''S'''), who does not address the other, but the [[truth]] (this position is now occupied by the [[master signifier]] ([[Image:SS1.gif]]), the [[Market]]). Through the Market, the [[subject]] ('''S''') can ask the [[knowledge]] (''[[savoir]]''), ([[Image:SS2.gif]]), Science and [[Technology]] to produce [[objects]] to be consumed (''[[objet petit a]]''). This objects are made to never feed completely the [[subject's desire]].
This discourse is not part of the [[social]] bond [[theory]]. We notice that, in this discourse (contrary to the [[four discourses]]), an arrow hits the position of the truth. With the Discourse of the Capitalist, Lacan tried to account for a new kind of social bonds in which [[The Subject|the subject ]] become more and more individualistic, egoistic. The Market is here the new Truth which cannot be contradicted.
==See Also==
