Changes

The ideological gain of this operation resides in the reversal of roles with regard to our everyday experience of strike: it is not workers but the capitalists who go on strike, thus proving that they are the truly productive members of society who do not need others to survive.1 <ref>Rand's ideological limitation is here clearly perceptible: in spite of the new impetus that the myth of the "prime movers" got from the digital industry (Steve Jobs, Bill Gates), individual capitalists are today, in our era of multinationals, definitely not its "prime movers." In other words, what Rand "represses" is the fact that the rule of the crowd is the inherent outcome of the dynamic of capitalism itself.</ref> The hideout to which the prime movers retreat, a secret place in the midst of the Colorado mountains accessible only via a dangerous narrow passage, is a kind of negative version of Shangri-la, a "utopia of greed": a small town in which unbridled market relations reign, in which the very word "help" is prohibited, in which every service has to be reimbursed by true (gold-covered) money, in which there is no need for pity and self-sacrifice for others.

From: Lacan.com.Available: http[[Category://lacan.com/frameXII5.htm. Articles by Slavoj Žižek]][[Category:ZizekSlavoj Žižek]]